Opioid Awareness
Everyday Epidemic PSA
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There is a common misconception that opioid abuse doesn’t reach people with regular jobs, social lives, and families. When in fact, it's an everyday killer that spans all ages, gender, race, and income demographics.
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Art Direction
Animation
Illustration
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2018, ADC, Young Ones, Merit
2018, One Show, Young Ones, Merit
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We wanted to tell a memorable story that would convey this message — that opioid overdose is everywhere we look but the stigma is clouding our vision.
With this film, we hope to not only encourage people addicted to opioids to seek help but also encourage those who never experienced addiction to understand what it feels like.
Because to confront the opioid epidemic, first we need to confront the stigma.
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Madelene Wikskär: AD, Animation, GD
Hampus Elfström: Writer
Adithya Venugopal: AD