NBC News Stay Tuned Redesign
Gen Z News Brand Glows Up
Stay Tuned is an NBC News brand dedicated to bringing the most important stories from around the world to the youngest news consumer. We meet our audience where they are – all day long – with daily programming on Snapchat, YouTube, TikTok, and with regular updates across social and on-the-ground reporting by NBC News anchors, correspondents, and reporters.
Winner of The Motion Awards by Motionographer
Category: news » graphic package
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The goals of this redesign were to make a scalable system to meet an ever-evolving industry. Flexible enough to keep Stay Tuned fresh and alleviate audience fatigue, and that prioritizes clarity. Being equally at home in the social media landscape as it is within the NBC News Group.
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Visual Identity
Logotype
Brand Guidelines
Snapchat Show UI
Social Media
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Founders Grotesk — Regular, Medium & Semibold
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Tom Parinello — Creative Director
Ben Plimpinton — Art Director
Madelene Wikskär —Lead Graphic Designer
Michael Basilico, Livia Lenhoff, Alejandro Escobar — Motion Graphics
